Company: Jack in the Box
Project: Employee communications
Jack in the Box knew that engaging employees was key to improving company performance. But how do you engage 40,000 frontline employees who are focused mainly on their paycheck? How do you educate office employees on their role in the company’s success? How do you keep franchisees feeling great about their investment?
As the head of internal communications for Jack in the Box, Cason Lane tackled these questions – and answered them with award-winning communications.
Measurable results:
- Improved employee engagement in brand direction
- Improved job satisfaction, attitude and feeling of productivity
- Improved commitment to guest service
Cason Lane's work earned an IABC Gold Quill
award, a PRSA Mark of Exellence award, and two
Dalton Pen Awards.
Engaging frontline employees: Cason Lane worked with the training group to create an interactive portal using ads, movie
clips and trivia to connect with employees and improve service.
Internal publications: Cason Lane developed
tactics that improved employees' understanding of
company direction and their role in it.
Executive speechwriting: Cason Lane wrote CEO speeches,
developed content and managed production for town hall
meetings and other strategic events.
Measurement: Cason Lane developed employee surveys, customer surveys and other metrics to evaluate
communication effectiveness and ROI.
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