Company: Comcast Digital Cable
Project: Web copy & messaging strategy

With video on demand, HD, DVR, sports, movies and family programming, Comcast had all the makings of a great TV experience. But how do you differentiate it from competitors, create relevance for consumers, and increase subscriptions?

Working in partnership with Comcast’s marketing agency and website consultant, Cason Lane helped develop a strategic approach to website copy and other collateral.

Our work:

• Marketplace research
• Positioning
• Web messaging strategy
• Web copy