Company: EquaTerra
Project: Writing
To increase its visibility in the marketplace, business advisory firm EquaTerra strives to publish its consultants’ viewpoints in prominent business publications.
But let’s face it: Great business consultants aren’t always great writers – which is why the company retained Cason Lane.
Cason Lane works closely with EquaTerra experts to translate technical topics into compelling white papers and contributed articles. These articles not only keep EquaTerra’s thought leadership in the conversation. They incorporate strategic messages to help drive the business.
"Cason is a valuable communications partner for our marketing team. He can distill highly complex topics, knows how to ask the right questions, and always delivers on time."
Lee Ann Moore,
Chief Marketing Officer
Writing: Cason Lane ghostwrites articles and other EquaTerra communications, including a white paper that won a 2009 Gold MarCom Award.
Executive speechwriting: Cason Lane developed CEO remarks for an investor conference.
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