Company: Fraxel
Project: Marketing communications
How do you market Fraxel in a way that not only gets physicians to buy the device – but also gets patients to ask for the treatment?
For support in this dual-audience effort, Fraxel worked with Cason Lane for copywriting and messaging counsel that helped position Fraxel in the aesthetics marketplace.
Our work:
- Messaging
- Award-winning ad copy
- Web copy
- Brochures, mailers & other marketing collateral
"Cason Lane provides writing and counsel that rivals many of the agencies I've worked
with – without any of the hassle. His approach is user-friendly, streamlined and strategic."
Alissa Federspiel, former Group Manager of Channel Marketing
Consumer Ad Copy: This copy earned a 2008 Gold MarCom
Award from the Association of Marketing and Communication Professionals. See the full ad.
Marcom Copy: Cason Lane provided copy for various marketing communications, positioning products for both consumers and physicians. See B2B sample.
Web Copy: As a strategic partner for the Fraxel.com redesign, Cason Lane helped develop messages, copy and voice.
Visit the site.
Consumer Ad Copy: See the full ad.
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