Company: Mail Boxes Etc. & The UPS Store
Project: Executive speechwriting
Mail Boxes Etc. and The UPS Store were planning a convention to engage franchisees in the company strategies, resolve concerns and, ultimately, improve success at the store level.
But what should senior management say?
And how should they say it?
The company turned to Cason Lane to help.
Working as an adjunct member of the communications team, Cason Lane helped refine the messages and organize them into compelling remarks by senior management. In the end, the convention won the confidence of franchisees, improved the company’s franchisee relationship, and helped pave the way for business improvements.
"Working with Cason was the easiest part of our covention. He worked with me as a partner and helped us craft speeches that were very well received by both the audience and the speakers."
Rachel Heskin, former Communications Manager
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