Company: Qualcomm
Project: Writing

For a new service that would offer TV on a mobile phone, Qualcomm subsidiary MediaFLO USA wanted to market the concept to all players in the value chain, including content providers, wireless carriers, phone manufacturers, advertisers and consumers.

But how do you do all that in a single brochure for the 2007 Consumer Electronics Show, just weeks away? To help make it happen, Cason Lane worked in partnership with Qualcomm’s marketing agency to provide brochure copy that captured the value proposition for each audience.