Company: The Gillispie School
Project: Messaging strategy & marketing collateral
The Gillispie School, a preschool and elementary school in La Jolla, Calif., wanted to increase or maintain enrollments in a challenging economy. Administrators knew they needed to communicate more effectively with current and prospective families – but they weren’t sure how.
So Gillispie turned to Cason Lane. We developed a strategy for talking about the school. Then we worked from that strategy to develop compelling communications.
Our work:
- Marketplace review
- Value proposition and positioning
- Messaging strategy
- New tag line and marketing copy
- Brochure copy, design and production
Messaging strategy: Cason Lane articulated the school’s unique personality, value proposition, differentiators and messages.
Marketing collateral: Cason Lane provided the strategic approach, copy, design and production for a new school brochure.
Tag line: Cason Lane developed this tag line to capture the school's forward-looking value proposition.
- 1
- 2
- 3
- 4