Company: The Leadership Edge
Project: Messaging strategy, collateral, web copy
The Leadership Edge, a venerable training and consulting company, wanted to update its marketing communications. It wanted to tell a simpler, more focused story. A story that would capture the value proposition. Differentiate the services. Reflect the company’s unique personality. And help attract new customers.
Seeking both writing and strategic communications counsel, the company chose Cason Lane.
Our work:
- Positioning
- Messaging strategy
- New tagline
- Marketing copy
- Web copy
Messaging strategy: Cason Lane developed a strategy including communication objectives, audiences, key messages and creative themes.
Web copy: As a strategic partner for the company's web
redesign, Cason Lane developed messages, copy and voice.
Visit the site.
Tag line: Cason Lane developed this new tag line to
communicate the company's services and offer an
implicit call to action.
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