Company: Thermage
Project: Web copy & messaging strategy
In a crowded aesthetics marketplace, Thermage wanted a new website that would reflect the brand personality, position Thermage treatment as a solution for both physicians and patients, and drive sales.
Operating on a very short timeline, the company engaged Cason Lane to help define messaging objectives, refine the brand messages, organize them in an engaging story, and communicate that story through simple, compelling web copy that supports strategic goals. We did it all in about three weeks.
Our work:
- Marketplace research
- Web messaging strategy
- Web copy
Cason Lane's web copy and messaging strategy earned 2008
and 2009 Gold MarCom Awards from the Association of
Marketing and Communications Professionals.
Messaging Strategy: Cason Lane developed a reference tool including web messaging strategy,
objectives, key messages
and creative themes.
Web copy: As a strategic partner for the Thermage.com
redesign, Cason Lane developed messages, copy and voice.
Visit the site.
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