Company: U.S. Navy
Project: Communication strategy
PEO C4I, a U.S. Navy department that acquires technology for the fleet, faced an inconsistent perception among internal customers. Some didn’t understand the department or its role in the Navy; others didn’t know how to work with it.
To increase awareness, improve confidence and ultimately help change customer behavior, the organization engaged Cason Lane to develop a comprehensive, multi-audience communication strategy.
Our work:
- Stakeholder research
- Brand promise, positioning and key messages
- Customer communication strategy
- Employee communication strategy
- Leadership presentations to gain buy-in
- Copy and creative direction
- Techniques for measuring effectiveness
Cason Lane's messaging strategy earned a 2008
Gold Marcom Award from the Association of
Marketing and Communication Professionals.
Messaging Strategy: To help PEO C4I stay on message and communicate strategically, Cason Lane developed a playbook for day-to-day communications.
Brand Communications: Cason Lane provided copy
and creative direction for ads, posters, and other tactics.
View ads.
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