Company: Wells Fargo Insurance Services
Project: Internal & external communications
In recent years, Wells Fargo Insurance Services has grown to one of the largest firms of its kind in the world. As the company expands its capabilities and refines its positioning, it must communicate strategically to employees, customers and partners throughout the Wells Fargo organization.
To help in that task, Wells Fargo insurance Services retained Cason Lane. Through writing and strategic messaging, we've helped educate and motivate employees, drive cross-sell opportunities with Wells Fargo Bank, and increase customer awareness.
Our work:
- Strategic messaging
- Internal success stories
- White papers & case studies
- Trade show materials
- Marketing collateral
Trade show communications: For an industry trade show, Cason Lane provided copy and strategic messaging for the Wells Fargo Insurance Services booth and related communications.
Marketing & employee communications: Cason Lane writes white papers, articles and other materials to educate internal and external audiences about Wells Fargo Insurance Services.
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