Honeywell Industrial Safety, which protects workers wherever they’re at risk, has an extensive family of products and services for numerous industries. As the company strengthens its market presence around the world, it’s critical to communicate strategically and consistently with customers, distributors, employees and media.

That’s why Honeywell retained Cason Lane. Through strategic messaging, executive consulting, communications planning and writing, we help the company decode the value of complex products and services, position the Honeywell brand in the marketplace, engage customers and channel partners, and drive them to action. We also help the company manage organizational change and engage employees in an evolving strategic direction.

Our work:

  • Brand and product messaging strategy
  • Customer research and message testing
  • Advertising, marketing and trade show communications
  • Product and service naming
  • Executive communications and internal change management
  • White papers, press releases and various corporate communications

Messaging strategy

Messaging strategy:

We develop messaging for products, business lines and brand positioning, helping Honeywell improve perception and increase sales. image for Honeywell

Product launches:

We help Honeywell take new products to market through messaging, positioning, launch presentations and other communications.

Internal communications:

We advise senior management on employee communications and change management. We also provide internal messaging, executive speeches and creative tactics that engage Honeywell employees in company strategy.

Honeywell chooses Cason Lane Strategic Communications for web content


We provide writing and product positioning for the Honeywell website, helping the company match its offerings to customer needs. image for Honeywell marketing communications

Marketing communications:

We write white papers, press releases, product brochures and other materials to market Honeywell products and create thought leadership. image for Honeywell Mail campaigns

Mail campaigns:

Cason Lane provides compelling copy and design ideas for direct mail that gets attention and increases sales.