Services

Cason Lane delivers communication strategy and writing to achieve business objectives. That means we develop the right message for your brand, product or internal initiative. We convert it to compelling copy. We target the right people. And we align it to the right goals.

We can do just the strategy, just the writing, or both. Whatever we do, we’ll work as your strategic partner, helping you get great results without the runaround.

It doesn’t matter how cool your tactics are if they’re not telling the right story. What’s the message? Who’s your audience? What’s in it for them? How do your communications drive the business? How will you measure success?

Smart strategy makes communication meaningful – to your audience and your bottom line. So we ask the right questions to translate your business objectives into effective communication strategies.

What we do:

  • Product marketing
  • Strategic messaging
  • Organizational change
  • Employee engagement
  • Content marketing
  • Corporate social responsibility
  • Branding

We’ve won international awards for ad copy, web copy, speeches, articles and employee publications. We’ve written for brands like Jack in the Box, Comcast and Wells Fargo. And we provide easy access, lighting-fast turnaround and measurable results.

In short, we provide everything you want from your agency – and nothing you don’t.

Among our services:

  • Marketing and advertising copy
  • White papers and thought leadership
  • Executive speeches
  • Ghostwriting
  • Intranet and employee publications
  • Magazine articles
  • Talking points
  • Case studies
  • Video scripts

“Cason is an incredibly strategic thinker who, undeniably, helped me take my work with the Blue Cross and Blue Shield of Louisiana Foundation to the next level, always helping us tie our work to the needs of the business. He has been a huge part of our success in becoming a strategic leader in corporate social responsibility.”

-Executive Director, Blue Cross Foundation