About us

Cason, Principal for Cason Lane Strategic CommunicationsOur principal, Cason Lane, is an award-winning strategist, writer and communications advisor with more than 20 years of experience in internal and external business communications.

Before starting Cason Lane Strategic Communications in 2007, he spent eight years managing corporate communications at Jack in the Box. Earlier in his career, he worked in patient communications at Kelsey-Seybold Clinic, in public information at Houston Community College, and as a journalist in Texas, Oklahoma and Louisiana.

Cason Lane is an accredited member of the International Association of Business Communicators (IABC), which means his work is held to a globally recognized standard for communication strategy, and he was named IABC-San Diego’s 2014 Communicator of the Year.

Cason Lane’s work has earned these honors:

  • IABC Gold Quill – internal communications
  • PRSA-San Diego Mark of Excellence – internal communications
  • 2 Platinum MarCom Awards — messaging strategy
  • Platinum MarCom Award – corporate social responsibility
  • Platinum MarCom Award – multi-audience communication strategy
  • 4 Gold MarCom Awards – messaging strategy
  • Hermes Creative Award – messaging strategy
  • 3 Platinum MarCom Awards – B2B white papers
  • Hermes Creative Award – speechwriting
  • Hermes Creative Award – web copy
  • 2 Hermes Creative Awards – brochure writing
  • Hermes Creative Award – feature writing
  • 3 Hermes Creative Awards – B2B white papers
  • Gold MarCom Award – advertising copy
  • Gold MarCom Award – speechwriting
  • Gold MarCom Award – web copy
  • 2 Gold MarCom Awards – B2B white papers
  • 2 Dalton Pen Awards – employee publications
  • Platinum Hermes Creative Award — interactive corporate social responsibility report

“Cason served, truly, as a strategic partner—an extension of my core team. Consistently, he was responsive, on-target and able to provide excellent work in a fast pace and frequently changing culture.”

-Director of Consumer Marketing, Fraxel